This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why their scared of him. and Nas: The transparent soft drink brand celebrates some of hip-hop's most iconic lyricists with limited-edition . Obey your thirst," one of Sprite's early repositioning taglines from Lintas & Partners, served as a sly wink at the role the brand's ads played in reviving its fortunes. Great Lymon Taste! Obey Your Thirst - Sprite Commercial 1996 - Vdeo Dailymotion Complex even named Wu-Tangs St. Ides spot Shaolin Brew as one of the collectives 100 best songs! Sprite (History, Flavors, Pictures & Commercials) After just one week, a surprisingly In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his . crowd. ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. The brand will give the new campaign a push at this weekends BET Experience event in Los Angeles, where the Viacom subsidiary hosts a range of events, from music performances to fashion shows. Schultz. They had the only consistent hip-hop marketing campaign on network television: Obey Your Thirst. Instead, he both falls and misses getting the ball into the hoop completely when he tries to dunk. ET, Webinar I felt that I could use it * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. Historically, Sprite was created in Germany as Fanta Klare Zitrone in 1959, and in 1961 the drink was introduced in the United States as Fanta . Have you ever wondered if the Read more, The dangers of bang energy drink Bang Energy drink is extremely high in caffeine and other stimulants, which can cause Read more, Califia Farms almond milk is a type of milk that is made from almonds. This approach could help Sprite forge more authentic connections with these young consumers. Sprite | The Spark | Global | The Work | Campaign Asia Anybody Else Remember This Sprite Hip-Hop Voltron Commercial Throwback that would appeal to the younger generation," stated Coke spokesman Bob The. Staying hydrated is important for optimal health and performance, and Gatorade Zero is a great way to do it. Two children walk into the kitchen and say that they are thirsty. "Sprite has always been incredibly focused on putting our community at the forefront. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Sprite #ObeyYourVerse Campaign By: Leonard Brock By Justin Tune. Unfortunately for him, upon getting on the escalator his laces get caught in the slots of the stairs so in trying to free himself, he promptly falls over and both the pants and the coat get eaten up by the stairs, leaving him in just his shirt and his underwear. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. The Artist and The Empire will debut during the June 23rd telecast of the 2019 BET Awards and run across Sprites social and digital channels. Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. 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In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. We embraced that and ingrained ourselves as part of that culture," he said. Hip-hop rose during the post-industrial 1970s in the Bronx borough of New York City, and spread via block parties. Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark' with a global campaign. Welcome to UpThirst.com where we thoroughly research all types of beverages. It's something that has lasted in the hood it's authentic., Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. 16. 22. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. In 1994, the Coca-Cola company started a new advertising campaign for their Sprite brand. During this time the slogan was changed to 'Obey Your Thirst.' Before the decade was over, the commercials, both on television and radio, would end with someone dramatically saying "Image . The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. It's hard to get well-known sponsors sometimes for rap,"Rakim told writer Elliott Smith. Drake - Obey Your Thirst (Official Trailer) The FADER. | 8 a.m. Were toasting to the good life with premium brands, some of which are now owned by the artists. By getting in early, and staying for the long haul. Luckily, their mother has two . One day last year I was on YouTube watching some BET Cypher videos, and I kept noticing Sprites name plastered over everything. It's an authentic brand to be a part of, and I'm glad to be able to do that.. For better or for worse. Today, rap music is used to sell everything from electronics to tax filing services to nut butter grinding machines at Whole Foods. New marketing will emphasize hip-hops growing role in a culture that extends way beyond music to include fashion, design and more. Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. Fresh Lemon Lime Taste! radio advertisements based on the "obey your thirst" motto was proposed, How The Sprite "Obey Your Thirst" Campaign Changed Advertising He also contributes reporting on the beverage, automotive and sports marketing industries. Only Sprite. But amongst the colour and noise the creative team at Sprite identified the stories being told and the resilience of the artists behind them, and sought collaborations. By the late '90s Sprite had spent roughly $70M on the "Obey Your Thirst" campaign, tripled sales, and commanded a majority market share of the citrus category (which also included 7Up . The Kurtis Blow advertisement went on to inspire the I Love The Sprite In You ad, which featured popular artists like LL Cool J and Kris Kross. Sprite kicks off BET Awards weekend with 'Thirst for Yours' campaign Aside from the groundbreaking deal between Adidas and RUN DMC, brands didnt yet see full value and impact of hip-hopexcept in the food and beverage industry. "Being an MC, we try to be cool about what we do," Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 "Obey the Verse" collection . , Round table Each can is branded with inspirational quotes by one of their favorite musicals artist. While all of the Venoms had battle verses, only Roxanne Shant and Kool Keith directly rap battled one another during their fight. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Sprite group director Aaliyah Shafiq said in a statement that this campaign, like previous ones, speaks to the drink's core fan base of 13- to 24-year-olds. The Snoop and Nate track is low key a jam, still. Remembering Sprite and St. Ides' Rap Campaigns: Music Sermon - VIBE.com 40+ Catchy Image Is Nothing Taste Is Everything Obey Your Thirst Sprite Debuts New Marketing Campaign. What's imporant is the value of hip-hop culture, not only as an image, but as a method of communication- Darryl Cobbins, The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture. The history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. Smooth, A Tribe Called Quest, Nas and Grand Puba, who it is rumoured coined slogan Obey Your Thirst during a rehearsal. Then in 1994, a young brand manager from Clark Atlanta University named Darryl Cobbin had an idea for a new direction: Gen X was about authenticity and independence of thought, not following the hype. tooth, and worse, wasn't catching on with the growing "Generation X" There's a delicious ray of sunshine in every drop. In the early '90s, a major soda company took a chance on authentic hip-hop marketing, and it worked. Featured Sprite Way artist Bino also will perform on the main stage during Saturday nights BET Experience. Two commercials shot in the reigning home of both hip-hop and Sprite Atlanta The Artist (:30) and The Empire (:30) chronicle the journeys of an ambitious young rapper and fashion designer from everyday life to superstardom as their dreams become a reality, said Dipal Shah, director, integrated marketing communications (IMC), Sprite. Lowe and Partners (in 1993), headed by Chairman and Chief Creative Officer At the same time breakdancing and graffiti art rose too, and the whole scene had a clear and defiant call to action, which was to tell your own story. I remember 12-15 years ago I did an audio commercial for Sprite and to be honest being an MC we do things and we try to be cool about what we do. Another famous spot has a young boy in a "Make-a-Wish" like program get to wrestle with. - 1 day 3 hours ago, By The preppie. * {{Crossover}}: And a pretty left-field one, to say the least. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why they're scared of him. The campaign came along when hip-hop was still very much in the background. [[/note]], * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. Among all consumers who Then, St. Ides and McKenzie River fell under legal scrutiny from the New York State Attorney General in 1992 for using verbiage like Cubes lyric Get your girl in the mood quicker, make your jimmy thickerSt. . They were family. Homegirl in the background starting at the 10-second mark is a whole mood. Campaign features lyrics by Drake, Nas, The Notorious B.I.G. The company is based in California, Read more, Dr Pepper is a carbonated soft drink that is marketed as having a unique flavor. Can You Use Rapid Rise Yeast to Make Wine, Why Is There a Shortage of Distilled Water in Stores. E.J. In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), . 1. The new sprite commercial features rapper Travis Scott. Hip-hop used to be this subcategory and almost a niche. Ever heard that catchy slogan for Sprite? The son notices and screams out "Mom!" Sprite Obey Your Thirst Rap Lyrics Campaign Summer 2015 1. Sprite has always been connected to hip-hop culture - from being one of the first mainstream brands to feature hip-hop stars in national ads, to giving a voice to underground artists. Over the past three years Sprite has redesigned their "Obey Your Thirst" campaign with "Obey Your Verse" a campaign aimed at celebrating the artistry of lyricism within the genre. It comes in a primarily silver green, and blue can or a green transparent bottle . Get the Right Sprite. Tupac The gift of speech the power to reach from When We Ride offAll Eyez On Me. Color: The colors used in this are simple. The campaign was very successful in attracting young people to the brand. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their "I Love The Sprite In You" campaign, tapping artists like Kurtis Blow, LL . He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. Sports drinks, milk, juices, kombucha, beer and liquor, mocktails, etc. Rather than showing people doing fun and/or incredible things while drinking the product or having celebrity . Sprite has launched an international campaign calling younger consumers to listen to their own desires and follow their own truths. The Spark marks its first major campaign for Sprite in the US. returning to the microphone, he told the audience, "Now, I certainly Pertenence y es producida por The Coca Cola Company. The campaigncreated by Sprite's agency of record, Wieden & Kennedy New Yorkincludes a TV ad featuring up-and-coming, Atlanta-based rapper Kodie Shane and an aspiring fashion designer, Seth Giscombe. For St. Ides, hip-hop was the brand campaign. 0:44. girl in sprite commercial Red Bull vs Rockstar: Which Energy Drink Reigns Supreme? However, in the early 90s two brands put their entire business on hip-hops back, by not only building their brands but spring-boarding the recognition of the music and artists as a marketing and advertising tool: Sprite soda and St. Ides malt liquor. Sprite Launches "Obey Your Verse" Campaign With Drake, Rakim, The Notorious B.I.G. One commercial had a young man excited that basketball star Grant Hill drank Sprite and believed that he would be as great as a player as him if he did too. But in the early 90s, the genre was far from Madison Avenue-friendly. After ten years of sparse but quickly growing media saturation, everyone had their eyes on an angle to capitalize on it. Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was As a hip-hop head, I was all over it. 13. Brandon Langevin Sprite Ushering in the Next Generation of Hip-Hop Stars in 'Thirst For Sprite #obey your verse - SlideShare It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. Send us a tip using our anonymous form. (But at least its ranked near the bottom; #97.). The ad had already aired over 500 times on rap radio shows when Chuck sued St. Ides parent company McKenzie River for five million dollars (they settled out of court). If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. They tapped artists not based on their popularity, but those that had an underground following and were seen as respected urban soothsayers at the time. Nas has been partners with Sprite since his 1997 commercial hit TV screens, along with friend and rapper AZ appearing in the ad. It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst.. and accepted with enthusiasm by the marketing team at Coca-Cola. looking to change the image of its sparkling soda. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Hell, just the other day, the soda giant paired LeBron James with Lil Yachty. Sprite also sponsors many sporting events and has a strong presence in the hip-hop community. (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, . The Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas.