The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Recent clients and professional connections are always a great place to start.. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. (Were talking multiple millions in volume.). Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. First, it is important to take a look at a few statistics that highlight the current housing market. Your First Real Estate Prospecting Letter - ActiveRain In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. However, there is always something that feels special about holding something from your mailbox. What do you love about it? Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. If you dont have a drip campaign set up yet, dont worry. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. As a result, its upset a lot of our existing lead sources as well. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Dont do that. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Happy Anniversary to ME! When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Are you sure you want to report this blog entry as spam? I like this example Jennifer. Pay Special Attention to Those Who Matter Most, 5. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). or other gift.. That way, they know that you appreciate the referral. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. March 04, 2012 08:13 AM. emails to my SOI.. just can't do it. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. You can do this by adding value coming from contribution and giving them something they want. You may think that you are so busy that you will never have time to go to another networking event. Finally, the art of copywriting is helpful too. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. You at least need to take the time and make real estate letters personal. Hey would you do me a favor, Aaron? Pro Tip: NEVER write anybody off. So thank you, thank you, THANK YOU!!! So, youve sent out an email newsletter. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style They build their spheres of influence through charity and service rather than passing out business cards.. Guess what? I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. What are the biggest (non-monetary) challenges and rewards? More than anything else, these real estate letters are a thank you with a request for real estate referrals. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have But truly great SOI and referral marketing isnt about selling.. Sphere of Influence. And when he does, it feels like a natural segue, not an awkward script. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Its a common issue, and sometimes when times are good, it doesnt feel necessary. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. 3. And they are provided free through your Multiple Listing Service (MLS). The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Set aside one or two days a month to attend a local community or charity event. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. For those of us who have a hard time tooting our own horn, this is a tough one. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Still not sure how to write it? The "YAY-ME" Letter to Your Sphere of Influence Ask them about the dog. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. I didnt know if theyd know who I was. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Your newsletter list is also a great place to find referrals. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Click on where it says "Audiences" on the left side. After youve sent the initial letter, be sure to stay in touch periodically. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Its forcing real estate professionals to pivot their business and make some changes. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. You heard that right. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. And in this case, that brand is you. A few days ago I followed a search link and saw some advice that I thought was terrible. Acronyms and jargon can kill your message. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Theres really no right or wrong way to segment your list. And conversations with the people we know can lead to all sorts of wonderful things. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Dont hesitate to put this to work for you. Jennifer - I really needed to read this!! The name of the game is Listing E-Alerts. Its one of the oldest digital tools that Realtors have had at their fingertips. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! After all, theres only so much time in the day. Likely, you are already using Listing E-Alerts. When you do go to a networking event, you may think the goal is to collect as many cards as possible. However, Id love to hear what you think about it first. Phone: 205-263-9600 (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Holiday cards are a classic way to stay in touch throughout the year. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? (MAKE SURE your contact deets are in your profile!). Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Try to do this for each and every person on your list. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. A good CRM must have an IDX feed to your local MLS. Looking forward to catching up with you soon!. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Oftentimes, they do need you, or they need your expertise for one thing or another. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Excellent letter, of course, Marte! I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Make sure you do not fall into this trap. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. And who doesnt love a bottle of wine or box of chocolates? Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! So give your full attention to every person you meet, and remember, everybody matters. When making your choice, youll want to consider the market you are in and the level of training you desire. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Why Is Growing Your SOI So Important for Real Estate Agents? But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Real Estate Sphere of Influence - Etsy (True Story)Order Your Here! Were going to give you everything you need to work your SOI like a pro. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close Ill be happy to do the research and get back to you quickly. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). By reaching out and sending gifts you generate a raving fan rather than just another number in your database. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Offer something of value. Letter To Sphere of Influence Draft: Good news! Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. (Honestly, this ones worth a watch!). Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. And that's an uncomfortable idea for many of us. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. This helps you get rid of any old contact information that is either incorrect or no longer in use. I just want to check in with you and see how youre doing.. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Check out these 5 practical tips for growing your sphere with social media. For example, you may want to host a simple summertime cookout. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. At least if you sold them a house, you will for sure have their mailing address! You may get another referral in the future, growing your sphere of influence. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Theyre going after the unknown. And remember, you are NOT selling. You made your calls and used your Realtor sphere of influence scripts. And thats an uncomfortable idea for many of us. I just can't do YAY ME! YAY-ME? Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. This is how you reconnect with your sphere of influence database. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. That is why it is important for you to pay close attention to your sphere of influence real estate agent. The next question what do you say to them? Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. He is CEO of Agent Dominator. Is there anything I can do for you?. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! That said, the fact of the matter is that our SOI is where its at. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Take Advantage of Direct Mail Marketing 6. Pro Real Estate Letters - Professionally written letters for Thanks. Why am I sharing this wonderful news with you? By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. This field is for validation purposes and should be left unchanged. Find FL real estate agents Do your prospects know? Instead, you should spend your time visiting with several people in a one-on-one manner. Heres one of our best scripts/real estate email templates for Listing E-Alerts.